{"id":546,"date":"2021-10-21T14:13:13","date_gmt":"2021-10-21T14:13:13","guid":{"rendered":"http:\/\/jesuscarrascalguerrero.com\/?page_id=546"},"modified":"2024-02-06T09:15:12","modified_gmt":"2024-02-06T09:15:12","slug":"tepsicore","status":"publish","type":"page","link":"https:\/\/jesuscarrascalguerrero.com\/index.php\/tepsicore\/","title":{"rendered":"Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"546\" class=\"elementor elementor-546\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53de6bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53de6bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2621064\" data-id=\"2621064\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd76d79 elementor-widget elementor-widget-heading\" data-id=\"bd76d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding, imagen de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a15d1 elementor-widget elementor-widget-text-editor\" data-id=\"16a15d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para que un proyecto o empresa, el que sea, tenga garantizado el \u00e9xito debe poseer un<strong> branding, un dise\u00f1o de imagen de marca<\/strong> que resalte no s\u00f3lo la identidad si no tambi\u00e9n todos los elementos exactos que conforman esta imagen: colores, tipograf\u00eda, etc\u00e9tera. Es decir, toda la informaci\u00f3n, acciones que mejoren el posicionamiento, establezcan los prop\u00f3sitos del proyecto y ponga el valor cualquier marca.\u00a0<br \/>Todo esto conformar\u00e1 el <strong>Brandbook<\/strong> y se presentar\u00e1 al cliente de una forma correcta y clara conforme a sus ideas y los objetivos que pretenda conseguir.\u00a0<\/p><p>Os dejo un ejemplo propio de ello.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b857996 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b857996\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a611414\" data-id=\"a611414\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf2cdfe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bf2cdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23c9d2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23c9d2c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fb7581\" data-id=\"7fb7581\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b595abd elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b595abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-01b-1024x576.jpg\" class=\"elementor-animation-grow attachment-large size-large wp-image-430\" alt=\"\" srcset=\"https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-01b-1024x576.jpg 1024w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-01b-300x169.jpg 300w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-01b-768x432.jpg 768w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-01b-1536x864.jpg 1536w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-01b.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3017778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3017778\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c952243\" data-id=\"c952243\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f9a7ce elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6f9a7ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-02b-1024x576.jpg\" class=\"elementor-animation-grow attachment-large size-large wp-image-569\" alt=\"\" srcset=\"https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-02b-1024x576.jpg 1024w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-02b-300x169.jpg 300w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-02b-768x432.jpg 768w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-02b-1536x864.jpg 1536w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-02b.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c9614d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c9614d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-957bc18\" data-id=\"957bc18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8367653 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8367653\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-03-Colorb-1024x576.jpg\" class=\"elementor-animation-grow attachment-large size-large wp-image-570\" alt=\"\" srcset=\"https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-03-Colorb-1024x576.jpg 1024w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-03-Colorb-300x169.jpg 300w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-03-Colorb-768x432.jpg 768w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-03-Colorb-1536x864.jpg 1536w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-03-Colorb.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df62bb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df62bb1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94c15c0\" data-id=\"94c15c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a84224 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6a84224\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-04b-Tipografia-1024x576.jpg\" class=\"elementor-animation-grow attachment-large size-large wp-image-567\" alt=\"\" srcset=\"https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-04b-Tipografia-1024x576.jpg 1024w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-04b-Tipografia-300x169.jpg 300w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-04b-Tipografia-768x432.jpg 768w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-04b-Tipografia-1536x864.jpg 1536w, https:\/\/jesuscarrascalguerrero.com\/wp-content\/uploads\/2021\/10\/brandbook-Tepsicore-04b-Tipografia.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding, imagen de marca Para que un proyecto o empresa, el que sea, tenga garantizado el \u00e9xito debe poseer un branding, un dise\u00f1o de imagen de marca que resalte no s\u00f3lo la identidad si no tambi\u00e9n todos los elementos exactos que conforman esta imagen: colores, tipograf\u00eda, etc\u00e9tera. Es decir, toda la informaci\u00f3n, acciones que mejoren [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-546","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jesuscarrascalguerrero.com\/index.php\/wp-json\/wp\/v2\/pages\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jesuscarrascalguerrero.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jesuscarrascalguerrero.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jesuscarrascalguerrero.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jesuscarrascalguerrero.com\/index.php\/wp-json\/wp\/v2\/comments?post=546"}],"version-history":[{"count":20,"href":"https:\/\/jesuscarrascalguerrero.com\/index.php\/wp-json\/wp\/v2\/pages\/546\/revisions"}],"predecessor-version":[{"id":1914,"href":"https:\/\/jesuscarrascalguerrero.com\/index.php\/wp-json\/wp\/v2\/pages\/546\/revisions\/1914"}],"wp:attachment":[{"href":"https:\/\/jesuscarrascalguerrero.com\/index.php\/wp-json\/wp\/v2\/media?parent=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}